Fighting Climate Change by deforestation? The Irony of COP30 in the Amazon

Imagine this: November 2025. The world gathers in Belém, Brazil, right where the Amazon rainforest stretches out like a green heartbeat. It’s COP30, the big climate summit, and the location feels like a perfect fit. The Amazon soaks up CO₂ and teems with life, a living symbol of what we’re trying to save. But here’s the twist: to get ready for this event, a four-lane highway is cutting through protected parts of the forest. Trees are coming down. Habitats are shifting. It’s a strange move for a climate meeting, and it’s got people talking.

How do we tackle climate change while clearing the very forests that help us? It’s a puzzle worth solving, and you’re part of the answer.

The ‘Green’ Plan that’s Raising Eyebrows

They say it’s about “sustainable growth.” A highway to connect communities, spark jobs, and make life easier. It sounds promising, doesn’t it? But then you see the other side: thousands of hectares of rainforest lost. Wildlife disrupted. CO₂ that was locked away now drifting free. It’s tough to call that sustainable when it feels more like a step backward.

The Amazon isn’t just a pretty backdrop. It’s a powerhouse for our planet, pulling carbon from the air we all breathe. Clearing it for a summit meant to fight climate change? That’s a head-scratcher, and a chance to rethink what we’re doing.

Why the Amazon Counts

Here’s the simple truth: trees are nature’s CO₂ traps. They grab it, store it, and hold it tight for years, sometimes centuries. When they’re cut down, that carbon escapes, nudging the climate a little hotter. Building a road through the Amazon for COP30 doesn’t quite add up when you think about the summit’s goals. We need solutions that lift us up, not pull us back.

Old Ways Aren’t Cutting It

Lots of companies lean on carbon credits to balance things out. “We’ll plant trees elsewhere,” they promise. But too often, it’s shaky. Some projects don’t really add new forests. Others make big claims with no proof. And even when they’re real, new trees take ages to catch up while the damage happens now. We can do better than that.

Carbify’s Take: Clear, Honest and Real

At Carbify, we’re all about keeping it straightforward and true. Here’s how we roll:

  • Carbon Debits, not vague credits: We use blockchain to track every bit of CO₂ our trees capture, real-time, no guesswork.
  • Geo-tagged trees: Every Amazon tree we plant gets a spot on the map. You can see exactly where your impact grows.
  • Open tracking: We measure what’s actually stored, not just what we hope for.
  • Good all around: Our agroforestry grows food, creates jobs, and supports locals while cleaning the air.

This isn’t about quick fixes. It’s about real change you can trust and join.

Your Moment to Step In

COP30 could just be another meeting, or it could spark something bigger. That’s not up to the leaders alone. It’s up to you. The Amazon needs a hand, and we’re reaching out with it. Feel that tug? This isn’t just a story to read and move on from. It’s a chance to act.

Join Carbify. Plant a tree, or a few. It’s a few minutes, a couple bucks, and a quiet promise to say, “I’m in this.” Together, we can keep the Amazon thriving.


Agroforestry in Brazil

Episode 6: Southern Soil and Steady Growth: A Visit to Florianópolis and São Pedro de Alcântara

Agroforestry in Southern Brazil is shaping the future of sustainable farming and climate resilience. After weeks in the Amazon basin,…
Read more
Agroforestry in Brazil

Footprints Through the Forest: Why Carbify Traveled to Brazil

Carbify is pleased to introduce a weekly series of articles that follows the journey of our ecologist, Pierre, through Brazil.…
Read more

Blockchain in Carbon Offsetting: The Future of Climate Transparency

Carbify’s blockchain guarantees transparent, fraud-proof carbon offsetting. Track every CO₂ offset in real time and achieve net zero with confidence.…
Read more

How Agroforestry Can Help Your Business Meet Net Zero Goals

Agroforestry helps businesses achieve net zero by capturing carbon and boosting biodiversity. Partner with Carbify to invest in sustainable projects…
Read more
The circle of all the sustainable development goals.

Protected: Planting Tomorrow: How Carbify Advances SDGs for a Thriving Planet

There is no excerpt because this is a protected post.
Read more

How to Achieve CSRD Compliance in 2025: A Carbon Offset Guide for Businesses

Learn how to achieve CSRD compliance in 2025 with Carbify’s carbon offset guide, streamlining sustainability reporting for businesses using our…
Read more

Schedule a meeting with our sales expert

Select your region to book a meeting: